BEER, OR TOY?  Hasbro has filed to protect the scent of Play-Doh as a trademark in the US, describing it as "A unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough."

FIRST THEY CAME FOR TAN M&MS:  And then in 2013 they were going to remove a Monopoly piece and I cried "Protect The Thimble!" and they smelted the iron instead, replacing it with a cat.

So now they are coming for the Thimble, and "potential new additions include a series of emojis, modern vehicles like a helicopter and a speedbike, and a freaking Tyrannosaurus Rex."