WE ARE WHAT WE SEARCH: The NYT reports on a fascinating new Google initiative -- aggregating the locations generating an array of relevant search terms to determine where the next flu outbreak might be hitting, more than a week before the CDC could otherwise.
Yes, GoogleTrends is awesome -- find the ten cities most interested in Googling "Friday Night Lights"! Determine the places where you might want to market peanut butter. (Or, yeah, something useful like the flu thing, but I haven't figured out another great public service purpose ... yet.)
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