Friday, August 14, 2009
THINGS THAT BOTH SUCK AND BITE: Look, we've whined copiously about EW's excessive coverage of Twilight (the 5 covers in the last year, the keeping the books on the bestseller list for "adults" even when categorized as YA elsewhere), and I get the argument for why they're doing it (it sells magazines on the newsstand by the boatload), and, indeed, there's a pretty good argument that New Moon belongs on the cover of the Fall Movie Preview, since it's one of the few sure things on the Fall movie calendar. But can we all agree that two covers in the span of three weeks is well more than enough? The "Vampires" cover story of two weeks ago had no real hook to anything current (save True Blood), and was clearly gratuitious. I could deal with it, since it was in a week where there weren't other big cover options--Funny People was the only major release, there's no new TV, no big music news, etc. But if they knew that they were using Twilight yet again for Fall Movie Preview, why not adjust it a bit? The "fall movie" season doesn't begin for another few weeks, so why not change the covers up--have a cover last week for GI Joe or Julie and Julia, use the District 9 cover (which seemed somewhat sparklevamp inspired, with the glowy eye and all) this week, and push off this one a week or so?
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