“For us, this was about getting Kool-Aid Man back to his roots,” says Erica Rendall, Senior Brand Manager at Kraft Foods. “He is still a walking, talking, seven-foot jug of delicious Kool-Aid. This is a great opportunity for people who love the Kool-Aid Man to get to know him in a way they didn’t before.”
Just as long as this is part of the backstory:
ReplyDeletehttp://www.youtube.com/watch?v=2iE4uEsaBF0
You missed a few: http://www.youtube.com/watch?v=28ML_aSHt0I
ReplyDeleteOH NO!
ReplyDeleteThat new commercial creeps me right out. I'm not the only one who's had this thought: he's naked, isn't he, before he pours the sugar in?
ReplyDelete