IN SYNC: Lip Sync Battle has become a huge hit for Spike, and
Vulture looks to why. Most interestingly, they've given the celebrity competitors pretty much total creative control--producers do not veto any song choice as long as they can get clearance--and they deliberately book celebrities in pairs who know each other. The latter leads to choices like
Anna Kendrick's pretty darn brilliant use of One Direction's "Steal My Girl" to taunt John Krasinski.
How the hell did NBC not pick this up?
ReplyDeleteTHR explains (http://www.hollywoodreporter.com/news/how-nbc-passed-jimmy-fallons-786992). Basically, NBC felt it was "too small," and the original pitch was made before the Emma Stone clip from Tonight went uber-viral.
ReplyDeleteAnd part of the key is, as Vulture acknowledges: based on the behind-the-camera talent, they did land Actual Stars for this, not (apologized to Watts) Dancing With The-level personalities.
ReplyDeleteThey front-loaded the bigger names, looks like--this week is Mike Tyson/Terry Crews, next week is Hoda Kotb/Michael Strahan, and we have Derek Hough/Julianne Hough in our future.
ReplyDelete