THE BUZZ around Burt’s Bees keeps growing. Sales reached $100 million in 2005 and have been rising at more than 20% annually. That places it in good company in the natural personal-care niche, thanks mainly to PR and novel distribution. Besides the usual natural-food and drug stores, Burt’s is also in book stores and other specialty outlets. College students in a Harris Interactive poll earlier this year ranked Burt’s behind only Ben & Jerry’s and Newman’s Own among top socially responsible brands. “People are getting much more concerned about what they put in and on their bodies, and how it affects the environment.” says Mike Indursky, 45, chief marketing and strategic officer."Yes, there really is a Burt.
Saturday, December 16, 2006
DON'CHA WISH YOU COULD WEAR CROCS WHILE SIPPING CRYSTAL LIGHT ON THE GO ON YOUR WAY TO TRADER JOE'S? Ad Age magazine, in a 14-page spread, reviews 2006's fifty biggest successes in consumer marketing. On Burt's Bees, for example:
Posted by Adam at 1:48 PM