A STRONG, STRONG MAN: If I'm right, this isn't the last we'll be seeing Rick Astley in the next few months. I expect today's appearance to have a major impact on his iTunes sales, and the expected media boost as features writers across America are awakened from their tryptophanic slumber to explain the phenomenon will only lead to more interest, and then the inevitable question: where will Rick Astley show up next?
Will it be on "Rosie Live"? the Grammy nomination special in a few weeks? Halftime at the Super Bowl? An Inauguration ball? The "Today" show? The 5 o'clock news in Quad Cities? An "American Idol" semifinals results show? Seriously, the possibilities are endless, and if Astley has decided to cash in on his Internet fame to generate some real dollars, he can stretch this out for months, easy.
[I have to praise the brilliance of this, by the way: there is no more square, antiseptic and well-watched tradition than the Macy's Thanksgiving Parade. To inject this, of all things, with a completely unleaked rickroll was just brilliant, and Astley's people had to know just how immediately it would play out virally.]
So that's the question: where's Rick next?