THE GREAT STATE OF CABLE: The ABC Family channel will be known as "Freeform" starting in
2017 2016, which is as meaningless and stupid as SyFy or Spike or truTV, right?
“Freeform evokes the spirit and adventure of our audience," ABC Family/Freeform president Tom Ascheim said in a press release explaining the change. “Becomers represent a life stage rather than a generation,” and include both the younger end of the millennials as well as kids now in high school. Rather than keep focusing exclusively on millennials, the new Freeform will also aim to get their younger brothers and sisters to watch, since “in five years, millennials will be less than half of the [advertising] target,” the network says....
"The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand."Maybe I'm in a mood today, but what kind of nonsense word salad is that?