Monday, July 23, 2018

GREAT AD, BUT WHAT IS IT FOR?  Tour de France sponsors and what I know or guess to be their lines of business:  
  • AG2R: Insurance
  • La Mondiale: French newsmagazine
  • Astana: Package delivery
  • Bahrain: Country with too much money if it spends it on sponsoring a cycling team
  • Merida: Natural-fiber clothing
  • BMC: People who like to try out the Tour for a week or so
  • Bora: Exotic wicker and bamboo gifts
  • Hansgrohe: HVAC equipment
  • Dimension Data: Facebook privacy violations
  • Education First: Violent radicalism
  • Drapac: Skullduggery
  • Cannondale: Bikes your dad used to ride
  • Katusha: Oligarchy
  • Alpecin: Tinctures and oinments for the scalp
  • Lotto: Supermarkets
  • Jumbo: Elephant husbandry
  • Soudal: Montenegrin bar soap
  • Movistar: DVD rental kiosks
  • Michelton: Agritourism
  • Scott: A guy
  • Quick Step Floors: Floors, obviously, but also fast-setting concrete
  • Sky: British DirecTV
  • Sunweb: Florida Department of Corporations Internet site
  • Trek: Walkabouts
  • Segafredo: Direct-sales bakery
  • UAE: Another country with too much money in a cycling-related arms race with Bahrain
  • Groupama: Coupons that are bad for both you and the company redeeming them
  • FDJ: Lockjaw
  • Cofidis: ED medication
  • Direct Energie: Undiluted snortable caffeine 
  • Fortuneo: Cryptocurrency
  • Samcic: Casually racist river cruises
  • Wanty: Animal-themed manga figurines 
  • Groupe Gobert: Laxative yogurt conglomerate

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