Monday, August 8, 2005
IT'LL MAKE A NICE BLOCK WITH "MY SUPER SWEET 16:" Proving that Bob Knight was not, in fact, the bottom of the barrel for "Who Wants To Work For Me?" reality shows, Atoosa Rubinstein has joined the parade. Of course, this begs two questions to the general audience. First, and most obvious, is "Who the hell is Atoosa Rubinstein?" As her bio explains, Miss Rubinstein was the founding editor of CosmoGIRL! (weird capitalization and punctuation in original), and now edits Seventeen. The second question is "Who thought this was a good idea?" MTV apparently did, greenlighting Miss Seventeen, in which (in a model of symetry) 17 teenage girls compete for a job and cover slot at Seventeen, "while inhabiting a loft filled with Seventeen-branded clothes and furnishings." Sorry to borrow a tired old SNL punchline, but who are the ad wizards who came up with this one?
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