Friday, March 21, 2008

WELL, THAT'S YOUR NAME, ISN'T IT? CALVIN KLEIN? IT'S WRITTEN ALL OVER YOUR UNDERWEAR: For the second straight year at right around this time, I just read an intriguing analysis of Back to the Future, and I'm going to force you to read it share it now:
Back To The Future is both undeniably timeless (its place in pop culture is beyond question) and incredibly dated (it's very much a product of its time). Interestingly, it's a period piece made in 1985 that depicts 1985 as an era as distant-seeming as its version of 1955. Of course, when Back To The Future was first released, 1985 just looked like "now." It's entirely possible that director Robert Zemeckis and co-writer Bob Gale referenced Ronald Reagan and Eddie Van Halen and dressed Fox's Marty McFly up in a denim jacket and Calvin Klein underwear because they wanted Back To The Future to exist in the same universe as The Breakfast Club, Girls Just Want To Have Fun, and other teen films from 1985. But I'm going to give them way more credit than they probably deserve. I think Zemeckis and Gale knew all the timely accoutrements signifying "the present" in Back To The Future would inevitably look like 1985 within just a couple of years; in fact, they were banking on it. Zemeckis and Gale were trying to create an archetypical representation of 1985 just like they did for 1955, with its soda fountains, social repression, and subjugated black people. In this way, Back To The Future only gets better the further we get from the '80s. Everything that defines Marty McFly -- how he walks, talks, acts, and dresses -- acts as instantly recognizable shorthand for the year he comes from.
That said, the piece is mostly about how well "Power of Love" works as a song in the movie, and I will leave you with this excerpt, which I imagine may provoke a reaction from some here: "If you weren't alive at the time, it may be tough to imagine how a band called Huey Lewis And The News not only got on Top 40 radio, but helped define its era of pop-rock music. But by any standard of popular success, Huey Lewis was a defining rock 'n' roller of 1985. In 1983 and '84, he scored five Top 20 hits from the album Sports, which went platinum seven times. (This was back when people idiotically paid for their music.) In 1986, Huey and his band of News released Fore!, which spawned five Top 10 hits (including two No. 1s) and sold three million copies. A few years after that, the band was handed a one-way ticket to the county-fair-and-corporate-gig circuit, but in 1985, Huey was still safely ensconced in a protective shell at the center of American pop culture. Yes, I'm sure there were plenty of people who thought Huey Lewis was the epitome of soulless corporate rock in '85, and history might have proven those people right. But at the time, I didn't know any of those people. To me, Huey Lewis was the height of coolness and awesomeness. Of course, I was only 7, which means I was really, really dumb. But it wasn't just 7-year-olds who bought all those copies of Sports. There must have been at least a few grown-ups on the same page I was."

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