At a movie theater the other night people applauded the Old Spice Commercial. To quote Charlie Brown, "Good Grief." Am I the only person unimpressed with these things?
I'm just confused over the conflicting reports I hear regarding sales.
I believe it was a link from this site that I saw sales were not increasing even though this ad was wildly popular amongst the target demographic, and then I saw another figure yesterday claiming that sales were up 140%.
At a movie theater the other night people applauded the Old Spice Commercial. To quote Charlie Brown, "Good Grief." Am I the only person unimpressed with these things?
ReplyDeleteSounds like it.
ReplyDeleteI'm just confused over the conflicting reports I hear regarding sales.
ReplyDeleteI believe it was a link from this site that I saw sales were not increasing even though this ad was wildly popular amongst the target demographic, and then I saw another figure yesterday claiming that sales were up 140%.
Adweek: http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html. For some reason, some people implausibly want to attribute the increase to "aggressive couponing." Really? So you can double sales with coupons? Haters gonna hate.
ReplyDeleteI'm a user. I want to encourage better advertising.
ReplyDelete