SO DOES THIS MAKE THEO EPSTEIN LUKE SKYWALKER? Sadly, the New York Times doesn't put all the ads appearing in the paper on the Internet, and I don't have a scanner, or I'd link to it, so my recounting will have to suffice. On page 2 of today's Sports section, an ad for the Star Wars Trilogy DVD appeared. Of course, since I'm a big old geek, I'll be getting those soon. But it's the ad itself that's brilliant. The ad is a big picture of Darth Vader's head. Above it appears the phrase "Proud To Be On The Dark Side." Beneath it, it says "Go Yankees!" Below that appears a small plug for the DVD release. Brilliant ad, though maybe it would have worked better in the Boston Globe.