Wednesday, April 27, 2005

HAVE IT CHERNENKO'S WAY: Jim Romensko discovered Typepad, and the new Obscure Store and Reading Room (with Comments!) is the result. Lead article right now is an interview with Burger King's new CEO:
WSJ: What about healthier products?

Mr. Brenneman: We're the only fast-food restaurant to offer a veggie burger. We sell three a day per restaurant and we sell over 300 Whoppers per day per restaurant....With the kids meals, you can substitute apple sauce for fries. You can substitute milk for Coke. [But] most people don't take that substitution.

You have to have those products, to take away the 'veto vote,' so if mom wants a salad, there's something for her. But you don't want too much of that on your menu because it's not what the customer wants....I just really want to offer what the customers will buy, and what they want to eat.

WSJ: Do you feel the need to change the menu to appease fast-food critics?

Mr. Brenneman: No pressure at all. You should be able to come to Burger King and get a healthy, low-calorie, low-fat meal. You can. Beyond that, I don't think it's my job to tell Americans what they should eat. We might as well go back to communism.

Because they really love their Mickey D's in Moscow.

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