Friday, April 29, 2005

LIKE A RHINESTONE COWBOY: Unlike Adam, I watched The Apprentice rather than Survivor last night, and witnessed perhaps the most ridiculous moment of Trumpiness ever--more ridiculous than the time he fired two people because he felt like it, more ridiculous than the "Stacie J. is insane" incident, and yes, even more ridiculous than the "Trump comforts the firee" moment from a few weeks ago. Net Worth project manager Tana decided that the best technique for selling T-Shirts was not to construct a clever marketing strategy or a clever design, but instead (and I'm not making this up), to go to Staten Island in search of a BeDazzler to stick rhinestones on the shirts. As Miss Alli points out, this assumes that "Manhattan is out of rhinestones," which she, and I, find difficult to believe.

But that's not where it becomes truly ludicrous. Needless to say, this strategy fails, when the other team constructs a coherent marketing strategy and Tana decides to spend the day gluing rhinestones onto t-shirts rather than doing something to create sales volume. So, Tana and Alex head to the Boardroom. In my view, this is an easy call. One thought it would be a good idea to go to Staten Island in search of a BeDazzler. The other said that they should instead try to create a marketing strategy. So who's fired? Of course, it's Alex. Trump, I know you dig the gaudy, but being obsessed with the BeDazzler? Not OK.

Interestingly, for all the criticism of Trump as sexist or racist, this season's winner will either be a woman or an African-American, who are the only people left standing.

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