A List Of Things Thrown Five Minutes Ago

GOT MEMORIES MIX-A-LOT LEFT IN LIMBO. FIRST STOP, SACRAMENTO. The Sacramento Bee blends a bit of concert information with an update on Sir Mix-a-Lot. Turns out Mix more than approved that new Target commercial, turns out he wrote the rap himself:

"If you get into this (music) business, and you fall in love with this business, you'll go broke," Mix-A-Lot said via telephone en route to a show in Minneapolis. "You have to hate it to survive in it, because the business doesn't love you."

So Mix-A-Lot, whose real name is Anthony Ray, uses the business as best he can. He's a do-it-yourself success story who does what it takes to be able to afford his freedom. The Target commercial rap, which he wrote, is a prime example.

"I told them initially I didn't want to do it," he said of the "I Like Backpacks" spot. "They wrote this rap and brought it to me, and I'm like, 'What the (expletive) is this?' "

He asked the company what they wanted in the commercial and wrote the rap himself instead. Why?

"When a guy starts offering you getting up into six figures for something that takes you two days to do …"