Friday, March 31, 2006
MMMM....FEATURE FILM RESIDUALS: Well, in a somewhat bizarre choice, Fox has apparently chosen Ice Age: The Meltdown as a vehicle for the announcement of a long-awaited movie. Interestingly, while advertising that a movie will feature a trailer for another movie has become increasingly common, with Star Wars and Lord of The Rings both making "our trailer is attached to this movie!" advertising pitches, but Fox has surprisingly dropped this trailer with no hype. So, does this make you any more likely to go see the movie to which the trailer is attached? Do you think the movie in question is a good idea? Discuss.
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