Wednesday, February 28, 2007
THE KIRBY SILVER SURFER IS THE ONLY TRUE SILVER SURFER: Now, I'm all for summer blockbuster hype starting early, but does anyone else consider it a little odd that it seems like advertising for Fantastic Four: Rise Of The Silver Surfer, which doesn't arrive until June, has reached moderate saturation already? I mean, there's substantial outdoor ads in NYC, and the 30-second spot on Lost tonight couldn't have been cheap. I've yet to see substantial advertising for Nanny Diaries, Shrek The Third, Pirates 3, or Spidey 3, all of which arrive in theatres before FF:ROTSS. Obviously, they want to try to get out the message that "this one doesn't suck" as thoroughly as possible, but isn't this a bit extreme?
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