A TWENTY-ONE CLANG SALUTE Vincent DeDomenico, the creator of Rice-a-Roni, died Thursday at the age of 92. I honestly don't know if I have ever had Rice-a-Roni. Nevertheless, Rice-a-Roni's sponsorship of shows like The Price is Right and Dialing for Dollars is the earliest memory I have of someone trying to sell me something.
Of course, as a Bay Area native, I might not be the right person to eulogize the man. I assume for much of this readership, the Rice-a-Roni commercials were your first regular glimpse of San Francisco, much as Sesame Street still colors my view of New York.
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