CAPITALISM: THAT'S NOT HOW YOU DO IT: Let's say that you're a business that caters to tourists. Not just any business that caters to tourists, but a themed diner that features singing waitresses, located smack in the middle of Times Square. And then one of your waitresses goes on television -- not just any TV show, but the most popular show in America for many years running. And not just any most popular show in America, but one whose audience consists, in giant part, of exactly the people who you want to know about your restaurant -- that is, people who might want to be tourists in New York, and who, if they do, are likely to spend time in Times Square doing touristy things. And what does your waitress do on that show? She sings, and she does it well enough to earn the judges' heaping praise for her talent. It goes so well, in fact, that the show sends a crew to your restaurant, where they film your front door, your waitress belting something out, and your patrons having a ridiculously good time. Millions upon millions of people in your target audience have just been treated to a feel-good puff piece about how much fun they could have in your establishment -- developing a personal connection to one of your employees in the process -- and it didn't cost you a penny. You have won the Powerball Lottery of free publicity. So what do you do?
Well, fire the waitress for going to American Idol's Hollywood round, of course.*
*Caveat: TMZ link, so this may not be true.