Wednesday, December 28, 2011

BIGGIE NEWS: Matthew Yglesias analyzes this week's WSJ report that Wendy's is about to pass Burger King in sales as America's #2 burger-centric fast food restaurant despite having significantly fewer locations. Basically, it seems, Wendy's successfully went slightly upmarket and fresher while Burger King remained stagnant.

In honor of this news, two entries from poet Joe Wenderoth's Letters to Wendy's:

July 3rd, 1996

Today I bought a small Frosty. This may not seem significant, but the fact is: I'm lactose intolerant. Purchasing a small Frosty, then, is no different than hiring someone to beat me. No different in essence. The only difference, which may or may not be essential, is that, during my torture, I am gazing upon your beautiful employees.

September 20, 1996

Today I had a Biggie. Usually I just have a small, and refill. Why pay more? But today I needed a Biggie inside me. Some days, I guess, are like that. Only a Biggie will do. You wake up and you know: today I will get a Biggie and I will put it inside me and I will feel better. One time I saw a guy with three Biggies at once. One wonders not about him but about what it is that holds us back.


  1. Christy in Philly11:13 AM

    I will admit to contributing to this. I eat a Wendy's chicken sandwich at least once a week. It's not good for my health but that 30 minutes in the downstairs dining area at 15th and Chestnut with something to read and my french fries are good for my sanity.

  2. Anonymous3:56 PM

    It was my first high school job 30 years ago, stupid ass hats and all. My personal record? Quintuple cheese, tyvm.


  3. Heather K12:57 PM

    I love Frosties!  They used to have like a Flurry version of a Frosty that was AMAZING!  I don't think they do that anymore but I also have an obsession with their salads.  I no longer live near a Wendy's so it and tack bell are alternated on trips to Costco.

  4. Ever since Wendy's revamped their fries (a.k.a. actually salted them) they've become much more enjoyable.  And nothing will ever top a junior bacon cheeseburger.