“For us, this was about getting Kool-Aid Man back to his roots,” says Erica Rendall, Senior Brand Manager at Kraft Foods. “He is still a walking, talking, seven-foot jug of delicious Kool-Aid. This is a great opportunity for people who love the Kool-Aid Man to get to know him in a way they didn’t before.”
Tuesday, April 23, 2013
PRODUCT SPOKESPERSONS WHOM I DO NOT NEED TO SEE RE-SITUATED INTO A NARRATIVE UNIVERSE, FOR $500, ALEX: Cap'n Crunch; Kool-Aid Man. Seriously, I never want to see a quote like this:
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