Wednesday, February 26, 2014

CORE COMPETENCE:  So maybe this is less-than-healthy foods week on the blog, because Ben and Jerry's is unveiling a new ice cream process where they'll put two ice cream flavors on each side of the pint and a "core" of caramel, Nutella-ish stuff or other flavors in the middle, yielding four new flavors; and McDonald's is finally going to figure out how to serve breakfast later in the day.

Also: a history of the chocolate chip cookie:
Unlike the anonymous inventors of such American staples as the hot dog, the grilled-cheese sandwich, and the milkshake, the creator of the chocolate-chip cookie has always been known to us. Ruth Wakefield, who ran the popular Toll House restaurant in Whitman, Massachusetts, with her husband, Kenneth, from 1930 to 1967, brought the Toll House Chocolate Crunch Cookie into being in the late nineteen-thirties. The recipe, which has been tweaked over the ensuing decades, made its first appearance in print in the 1938 edition of Wakefield’s “Tried and True” cookbook. Created as an accompaniment to ice cream, the chocolate-chip cookie quickly became so celebrated that Marjorie Husted (a.k.a. Betty Crocker) featured it on her radio program. On March 20, 1939, Wakefield gave Nestlé the right to use her cookie recipe and the Toll House name. In a bargain that rivals Peter Minuit’s purchase of Manhattan, the price was a dollar—a dollar that Wakefield later said she never received (though she was reportedly given free chocolate for life and was also paid by Nestlé for work as a consultant).