Thursday, December 9, 2010
GRAPHIC DESIGN FAIL OF THE DAY: Can someone (anyone) explain to me the logic behind Comedy Central's new logo? I do agree that the logo could use a little freshening--it's been the same since 2000, and the logo was only slightly changed since the network launched in 1991, but something that looks like a rejected concept for a logo for Creative Commons.
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I like it. It's clean and simple, and if you want to get hyperliteral, the upside-down "central" in the full title makes clear that the inner C (that is, the C that's in the middle) is, in fact, the one that stands for comedy. In other words, comedy is literally central in the logo. Excellent pun.
ReplyDeleteCan we talk about the new logo for Jack-in-the-Box, though? Horrible. It now looks like there's a restaurant called Jack (in retro diner cursive), and that, as an afterthought, either Jack or the restaurant is, the shop is embarrassed to say in small letters as far from Jack's name as possible, "in the box." Also, the cursive-lite "Jack" is neither centered on the logo nor confined to one face of the box in the background. When I saw it at a red light yesterday, I couldn't decide whether the "Jack" was supposed to wrap around the box (so that one face read "Jac" and the other "k") or if it was just superimposed in front but weirdly off to the left. Jack-in-the-Box almost certainly paid a lot of money for this new logo, and I'm here to say it was completely robbed.
<span>I don't really care too strongly one way or the other about the new logo's look, but from a branding perspective it is FAR too different from it's predecessor. We have updated a vareiety of our logos in the past few years and while we always want to make ourselves look newer, fresher and more relevant, we can't change too drastically from the logo we have becasue that's how people recognize our brand. You can tweak and update little details over time, but a drastic change like this doesn't do anything to help you keep your base customers -- they won't have any idea if you put this logo out there what it means. Their old logo did have a dated quality, but I'm surprised anyone let them switch gears entirely like this.</span>
ReplyDeleteMy first thought was that it was a new logo for Criterion.
ReplyDeleteHaving spent the last 6 days in sunny CA (and thus having noticed its ubiquity), I'll agree on the JitB logo, which just looks dumb. From the typeface and style, it seems to me someone was trying to capitalize on the Swingers zeitgeist. You know, from the movie released 14 years ago?
ReplyDeleteI'm fine with the new Comedy Central logo, through it does kind of look like someone tried to invent a new punctuation mark.
Definite fail. Can I add Oprah's new logo to the list. Doesn't make me want to tune in at all.
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