Sunday, May 29, 2011
THIS POST BROUGHT TO YOU BY VODKA. IT GETS YOU DRUNK. I didn't bother seeing the Morgan Spurlock movie about product placement, but this article about how Cupcake Winery is having a moment makes me think that their product placement department needs some help. It notes that the winery apparently paid for it to be placed on an episode of Glee, in which the bottle was carried around (and I believe drunk from) by Kristin Chenoweth's character. How on earth was that a good product placement? Not only does it introduce both "of age" issues (a large proportion of Glee's audience is below legal drinking age) and "responsible consumption" issues (Chenoweth's character is an alcoholic) but also taste issues--Chenoweth's character is a cheap floozy (with an admittedly spectacular voice). Why on earth would a wine company seek to promote itself in that way? "The wine for cheap floozies with a drinking problem!" isn't exactly a brand image I'd seek to cultivate.
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Someone must have been wearing their Bad Idea Jeans.
ReplyDelete"But then I thought, when's the next time I'm going to be in Haiti?"
ReplyDeleteIf you're the #1 wine of cheap floozies with drinking problems you're going to sell an awful lot of wine. I'm not defending the moral or aesthetic calculations, but business is business.
ReplyDeleteSPURlock, when you have a chance...
ReplyDeleteIs a winery named "Cupcake" really going after the discerning wine sophisticate? It sounds like a glass of Chardonnay with some ice cubes to me.
ReplyDelete"Now that i have children I just feel a lot safer with a gun in the house."
ReplyDeleteWell, geez, now I wonder if dooce was paid for that post about Cupcake wine. Ever since I read it, I look a the label in the store and debate. And then choose my favorite Michigan pinot grigio. What? It's good, people.
ReplyDelete