Thursday, December 19, 2013

IF THE DEMOGRAPHIC SHOE FITS...  Joe Adalian's breakdown of the year in Nielsen ratings has a lot of valuable insight, and this paragraph in particular seems to cover a lot of this blog's favorite tv programming:
ABC's Modern Family had the most affluent audience of any broadcast show in 2013, with its viewers boasting a median income of $82,400. The show with the lowest median income? The CW's short-lived game show Oh Sit! Still, wealthy-ish folks make bad viewing choices, too: After Modern Family, the TV show with the second richest audience profile was NBC's Smash, whose audience boasted a median income of $81,100. Other shows whose viewers had a median income over $75,000 (in descending order of wealth): The Amazing Race, Fringe, The Bachelorette, The Good Wife, Happy Endings, The Office, 30 Rock, Parks and Recreation, 60 Minutes, Don't Trust the B--- in Apt. 23, and Suburgatory. As for lower income shows, the series with audiences making do with median incomes of $45,000 or lower (in addition to Oh Sit!): American Dad, Cops, Perfect Score, and The Cleveland Show.

1 comment:

  1. Watts3:54 PM

    1. Checks last year's W-2.
    2. Reprograms DVR accordingly.

    The fact that my TV VIEWING is apparently aspirational may be the saddest realization I've had all year.