Wednesday, November 12, 2003

WHERE'S STAT BOY? In a move its print competitors would do well to emulate, the Washington Post has been making its all-star lineup of columnists and reporters available for weekly online chat sessions that have been pretty darn entertaining.

Check out these recent chats with PTI's Tony Kornheiser and Michael Wilbon on post-football Monday, media critic Howie Kurtz and Throwing Things fave tv critic Lisa de Moraes, and gear up for de Moraes' next chat tomorrow afternoon.

There are times and places where the use of the term "interactive" is not just a crude marketing ploy, but an actual method to make readers feel more invested in your product. This is one of them, and the WaPo has already lapped the field.

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