Tuesday, October 25, 2005

EXPECT "RIGHT NOW" TO BE THE THEME SONG: So what's the next step for radio after the now highly-successful "JACK" format? Yes, it's "FREE FM," being launched for the post-Howard Stern era--heavy on the quasi-vulgar talk and light on the music. Hosts include:
  • David Lee Roth (East Coast mornings)
  • Adam Carolla (West Coast mornings)
  • Penn Jillette ("unique one-hour live program," apparently afternoons)

So--will it work? Who'd you like to see hosting? Can radio survive the deparature of the "King of All Media?" My view--Stern used to be kind of funny, but about the time he left his wife for a lingerie model, he stopped being funny and crossed the bridge to crude. Penn's program could be interesting--I see it as a younger, hipper, more aggressive variant on "Fresh Air"--but despite his great voice, I'm not sure how well he'll work on radio.

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