Tuesday, November 10, 2009

THE TAKEOVER, THE BREAK'S OVER: Will Leitch, on what it all means now that Bill Simmons has the #1-selling hardcover nonfiction book on the New York Times list:
It's easy to forget this now, now that sports blogs are everywhere, now that Simmons is as much of an establishment figure as Chris Berman, now that the man produces his own television show, but back when he first came to ESPN, in 2001, he seemed like a revolutionary figure. I remember working in a doctor's office in May 2001 and reading his Is Roger Clemens the Antichrist? column. (I was not familiar with his Boston Sports Guy work.) I couldn't believe someone was getting away with this. Today, phrases like "kicked in the gonads," "this was the musical equivalent of U2 asking for a contract extension from their record company on the heels of "Zooropa" and "Pop")" and "looking like he was auditioning for the 'Chris Farley Story'" are familiar Simmons tropes: Everyone writes like that now. But not in 2001...

Now there he is, atop the New York Times Bestseller list, as establishment a pedestal as one can imagine. Simmons did something incredibly rare, particularly in our fractured, niche media world: He made the culture come to him. His triumph is his own, but, in a strange way, it feels like a victory for all of us. The sports culture needed changing, and Simmons is walking evidence that it can, and did. Somewhere out there, there's a college student with a viewpoint different than everyone else, and he/she will show up and change everything too, exposing Simmons (and the rest of us) the way he did to Reilly. That'll happen again. Thank heavens. Good ideas win out. Perseverance and new perspectives break through. The old rots and washes away. Sometimes the good guys win.
That it happens to be a great, comprehensive book is just bonus.

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