Monday, March 28, 2011

A SWARM OF SYNERGIES ... A TRUCKLOAD OF TIE-INS ... A TAKE-AWAY CARTON OF CROSS-MARKETING ... A LOT OF ALOTT5MA FAVES: Beginning today, and presumably for a limited time, New York and Los Angeles will be visited by food trucks serving menus designed by Tom Colicchio to celebrate George R.R. Martin's Song of Ice and Fire fantasy franchise.

Coincidentally, on April 17, HBO will launch their Game of Thrones series, based on Martin's first Ice and Fire book. Around here, we almost resubbed HBO for Boardwalk Empire. Probably we should have. Now, I'm guessing it's a done deal. IMDB doesn't seem to have the complete cast list, so here's the Official Site.

Equally coincidentally, I'm sure, Ol' George himself is supposed to release the long, long, long, long anticipated Dance With Dragons installment of the franchise come July (though I could swear I read a press release a month ago that said it would be out in June).

In summary: Fantasy nerds rejoice! And the rest of you just consider that if Tom Colicchio is willing to associate his brand with this franchise maybe we're on to something. He's more than likely getting paid good money, after all, in the hope that it will get you to consider just that.