IT'S ALL ABOUT THE OH, OH, OH...AHHH: Please excuse the masturbatory nature of this post's subhead, but for some time I (and apparently many of my red-blooded male brethren) have been obsessed with the alluring woman behind the O, as in Overstock. Slate's Seth Stevenson today break's down the commercial's odd appeal, and even though there are many interesting elements to the spot (it was shot in-house resulting in an oddness that no ad shop would approve of, the white on white background is meant to emphasize Overstock's virtual identity), in the end, Stevenson concludes that the reason the seemingly simple spot gets a well-deserved A, is because it's all about Sabine.
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