Ten years ago, his recent string of low grossers would diminish his power, but today is a different world, where names on a movie poster don't mean what they used to. In the words of an agent, "Maybe he doesn’t guarantee an opening, but he makes a movie a ‘go.’ If you define ‘movie star’ as someone who opens a movie, then there are no movie stars anymore, except maybe Will Smith. But since almost no movie stars are opening movies, the definition of 'star' changes: Nowadays, a movie ‘star’ is someone who gets a movie made, and Damon definitely gets a movie made.” Says a manager, “If you see Matt Damon in a movie, it says, ‘good, classy, intelligent.’ He’s a movie star in that sense.”Is Will Smith, indeed, the last movie star, or does Seven Pounds (and nothing since) start to knock him out of the running too? (Sandra Bullock?)
Friday, October 22, 2010
HEY, LOOK. I'M SORRY I DRAGGED YOU AWAY FROM WHATEVER GAY-SERIAL-KILLERS-WHO-RIDE-HORSES-AND-LIKE-TO-PLAY-GOLF-TOUCHY-FEELY-PICTURE YOU'RE SUPPOSED TO BE DOING THIS WEEK: This week's We're Not Calling it Fame Audit Anymore, But It's Totally The Fametracker Fame Audit is of Matt Damon, and while we can discuss the parallels to George Clooney's career (we assume he's smart and making smart choices, and accept that his films don't always make a ton of money but he's unquestionably A Star), there's a broader point about the Star Market that we've before which is worth noting:
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