From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsible accidents; action must be taken by the NHL before we are encountered with a fatality.What animated the letter? Watch this hit on Max Pacioretty, which resulted in a fractured fourth cervical vertebra, severe concussion, and ... no suspension of the player who caused it.
Unless the NHL takes immediate action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey.
Friday, March 11, 2011
FROM THE SPORTS-RELATED BRAIN TRAUMA DESK: I wish the NFL had more sponsors like Air Canada, which has told the NHL that it will withdraw its sponsorship if the league doesn't take "serious" and "immediate" action on blows to the head, writing:
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