Tuesday, November 25, 2003

SELF-PERPETUATING CORPORATE SUCCESS MACHINES: As promised more than a week ago, I've finally typed up the first half of my recent interview with Jim DeRogatis, music critic for the Chicago Sun-Times. DeRogatis' new book, Milk It! Collected Musings on the Alternative Music Explosion of the '90s, covers the alternative music explosion of the 1990s and its decline, compiling the best of his writing from various publications over the past decade-plus.

From Nirvana to the Pumpkins to P.M. Dawn to the time Jann Wenner fired him from Rolling Stone magazine for writing a negative review of Hootie and the Blowfish's Fairweather Johnson (which Wenner spiked), then calling Wenner "just a fan of any band that sells eight and a half million albums" -- well, it's all there. And then some.

We spoke over the phone about two weeks ago:
Was it inevitable that there would be an alternarock explosion in the 1990s? Or if Nirvana hadn’t come up with a song that catchy and anthemic at that moment, how much of this never would have happened?

That’s a tricky question. Mudhoney’s “Touch Me I’m Sick" was just as good, just as catchy, and any of the other Seattle bands, or the Replacements or the Huskers could have had as big a hit.

Nirvana was in the right place, at the right time, hitting all at once. And Nirvana was a band with undeniable power. I’d hate to romanticize it and say “you had to be there”, but it was captivating and inspired.

I remember how it felt for me, starting with this song that just the other DJs on my college station kept playing all the time, and then to see it break through into the mass culture. It was something.

Sure, but they would have been just as good musically if they had sold a Mudhoney-level or records, a Ramones level of records.

They never knew how to deal with that level of success.

It was a weird experience for them. Cobain was deeply troubled by the success. They didn’t know what the hell was going on. There’s that Courtney Love quote in my book -- the “no one told us about the thread count” thing, which is so chilling . . . I visited Cobain at his home a few months before his death, and it was like a slum. He’s living on Lake Washington, in a huge house with a thrift-store couch. They didn’t know how rich they were.

On the flip side, you talk in your book about R.E.M. and U2, bands that took their 80s success and kept going in the 1990s and into the present.

Sure, but while losing part of their soul. They’ve both become self-perpetuating corporate success machines, a sad caricature of what they once were. Say what you will about Nirvana, but at the end they were still a band.

I’d think there’s probably a third group that now belongs on that level – the Red Hot Chili Peppers.

I guess, but I never thought they were that good. They went from being cocks-and-socks bonehead fratboys to cocks-and-socks bonehead fratboys who wrote hit ballads. My favorite chapter in the book was the one on bands like Pere Ubu, the Flaming Lips . . . bands that are making music for all the right reasons.

What did you make of that whole “don’t let them be your friends” speech Lester Bangs gave in Almost Famous -- is that how you try to operate as a critic?

Absolutely. It’s great advice for any journalist. Whether you’re covering a trial, or city hall, or the health beat, you’re there to report the news, not to be anyone’s friend. You get into music writing because you’re a fan, but your loyalty is to the reader, not the artist.

Bangs said something similar to that to me about ten years after he said it to Cameron Crowe. We both met Lester when we were about 17 years old.

Another topic: is it still possible, given industry consolidation, especially on the radio, for a band to be both commercially viable and artistically innovative?

Sure. Radiohead attracts 35-40 thousand people a night for their arena rock. Anything’s possible. Nobody saw Nirvana coming.

There’s five major labels now, and soon enough there will be just three. They’re brontosauruses marching head into the La Brea tar pits of extinction.

But again, it doesn’t matter: if the music itself is good, it doesn’t matter how many other people are listening to it.

I don’t think enough can be said about Gerard Cosloy and the run he’s had at Matador. You take a look at who they released in the 1990s – Pavement, Yo La Tengo, Liz Phair, Bettie Serveert, Superchunk . . . it’s pretty stunning.

And even before that at Homestead Records, with Sonic Youth, Big Black, Dinosaur Jr. – he has an extraordinary set of ears. He’s still kind of a jerk. [laughs]

Those labels are thriving today – indie music is as good as ever. They’re in this and they’re ready for the internet to completely change the musical landscape. Back in the 1990s, there was a moment when they really believed they could take over the major labels, and with the Capitol-Matador deal, it came close.

Then it looked like real money could be made, and the music became gutted, deprived of its soul. Nirvana led to Bush, and Liz Phair led to Alanis Morrisette. It was horrifying.

More this weekend.

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