Well, the boyfriend and I may have paused the DVR to watch that commercial, but there is some possibility that what was really going on was that we wanted to make sure that we'd actually seen the Fifth Circuit courthouse used in a pizza commercial. I have my doubts that the success in getting us to watch the ad has any chance of getting us to change pizza providers.
FWIW, the case remains probably the single most cited case on what is/is not puffery in an advertising context in the US--it's a major case in Lanham Act litigation.
Well, the boyfriend and I may have paused the DVR to watch that commercial, but there is some possibility that what was really going on was that we wanted to make sure that we'd actually seen the Fifth Circuit courthouse used in a pizza commercial. I have my doubts that the success in getting us to watch the ad has any chance of getting us to change pizza providers.
ReplyDeleteThat's definitely the first time I've seen Minor Wisdom's name prominently featured in an advertisement for pizza.
ReplyDeleteLook, that one's wearing a belt!
ReplyDeleteThat is insane. They think pointing to the courthouse helps?
ReplyDeleteHow else would you know it's a courthouse?
ReplyDeletea legal backgrounder on the case which led to the "puffery" admission.
ReplyDeleteFWIW, the case remains probably the single most cited case on what is/is not puffery in an advertising context in the US--it's a major case in Lanham Act litigation.
ReplyDelete