Wednesday, February 3, 2010

NUDGED: So Philadelphia has started enforcing its new strictest-in-the-nation food labeling laws, and indeed when I walked into my local Dunkin' Donuts this morning (as I occasionally do) I initially ordered my regular sour cream donut, then recognized that it was almost twice the calories of some of the other donuts and did in fact choose a different one instead. And my question is -- for the New Yorkers among us familiar with its city's similar law and others with such experience -- is this going to last? Do you start ignoring the information at a certain point?

[And, seriously, check out that second link and underlying study, comparing the calories-per-transaction for Starbucks in NYC under the labeling law with Philadelphia and Boston. Neat stuff.]