ALOTT5MA FRIDAY GRAMMAR RODEO: In which The Atlantic reports on Portland (OR) advertising director Ted McCagg's bracket-based quest to determine the best English language word ever, and from a Final Four including kerfuffle, hornswoggle, and gherkin arrives at ... diphthong.
(Best words eliminated during the Final 32, IMHO: scalawag, tchotchke, lollygag, isthmus, and nougat.)