Wednesday, July 12, 2006

BRING BACK MICHIGAN J. FROG: It's going to be tough for a network to come up with a worse print advertising campaign for the fall season than the CW has done, now barraging subways and busses throughout NYC. The campaign is built around the same hideous limey green shade seen on the website, with the tagline "Free to be (insert word describing show)" accompanying an image embodying the show. Now, the ad for Everybody Hates Chris isn't bad, with "Free to be funny" accompanied by a picture of a bemused looking Tyler James Williams. But the three horrible ones I've seen thus far?
  • Veronica Mars--"Free to be Fearless" (fine), accompanied by a picture of Kristen Bell trying to look cutesy with a "shhh!" finger over her lips. Per Rob Thomas, Veronica "is not cute. She is sexy. Tough. Prematurely jaded. Angelina Jolie at 17."
  • Smallville--"Free to be Super" accompanied by a picture that was apparently quite an effort to get, as it's a shot of Tom Welling in profile that manages to make him look rather unattractive.
  • Gilmore Girls--I could only see the tagline on a bus this morning, but "Free to Be Girlie?" That is quite possibly the worst tagline I can imagine for the subject. Why not go with the alliteration of "Free to Be Family," which is a far more accurate summary of the show's themes and ideas? Grrr. Arrrgh.

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