Friday, October 12, 2012

IT'S STILL NO OLIVE GARDEN: Even if Wendy's has been recognized for having the fastest drive-through in the business, they don't just want to be known for that, and are changing their logo, menu, and ambiance "to be a five-star restaurant at a three-star price."

9 comments:

  1. Nothing about that logo indicates a 5 star restaurant. It's not a bad logo, but c'mon Wendy's - embrace who you are.

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  2. I will never understand why a company spends millions of dollars and hours over decades to build a brand image, and then decides to throw it out the window as part of some "transformation." I suppose I should be glad that "W" is taken already, or they'd probably have adopted that as their new brand.

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  3. Adam B.4:22 PM

    Hate that logo, hate the font in particular.

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  4. isaac_spaceman5:45 PM

    Brand-wise, who knows who's giving them this advice? If they're trying to ditch the "old-fashioned" theme, the new logo is still pretty old-fashioned. I guess it looks like nostalgia for the early 1980s instead of the early 1960s, but it's still not exactly current. Half-measures, Mike from Breaking Bad would say.


    On the new tag line, I don't know what "five-star" and "three-star" are supposed to mean. As a rule, I always thought that stars referred to Michelin stars, but (a) I think Michelin only goes up to three; and (b) a three-star Michelin price is, what, $150-$300 per person? But if it's not Michelin stars, is there a standard? Yelp stars aren't stratified by price. That phrase is meaningless.

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  5. That's just dumb. That sign is as recognizable as the arches, and is one I associate with much better food than the arches. This new font looks like it was done in Paint.

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  6. I am troubled by the combination of "flat-screen TVs" and "inviting atmosphere where consumers feel they can relax". If I'm sitting at a restaurant, even a fast-food place, I'd like to socialize with the people I came with, and when I'm not feeling social, I brought my own screen, thanks.

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  7. Adam C.10:00 AM

    The new logo does nothing for me; I'm much more excited that the chain is tantalizingly close to opening a new location near my suburban office. Importantly, it is catty corner from the Chick-Fil-A, so I will again be able to satisfy my good fast-food chicken sandwich jones.

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  8. Adam B.10:02 AM

    Worst Wendy's idea since the Superbar. http://www.youtube.com/watch?v=H4iQq4oTcmI

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  9. StvMg9:51 PM

    I actually remember liking the Superbar.

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