1. Having had to deal with Monster Cable in a legal capacity before, I welcome them getting their asses kicked. Historically, they've been ENORMOUSLY and unduly aggressive on claiming exclusive rights to all MONSTER formatives with anything vaguely to do with electronics. That makes that they drafted/agreed to such a contract even more inexplicable.2. Dre is right. Even if the headphones' sound quality had been mediocre, they succeeded because of the fashion/celebrity pitch, not the engineering pitch.