A successful ad has to both get a reaction out of me and keep its product in my mind. So one of my all time favorite ads, cat herding, is out, because I have no idea what it was for. Likewise Bud Black Crown is engraved in my memory, but I have no reason to ever order it. That said, here's the Jordan AdMeter, based on the efficacy of the ads 12 hours later:
1.) Letterman-I don't care if it was just a throwaway joke or if it wasn't technically a "Super Bowl Ad." It was the only ad to get an audible laugh from me. 2.) Samsung-Odenkirk et al. It wasn't quite "Bob pitches himself a movie," but it worked for me. 3.) Jeep/USO-Not a lot of dry eyes in the house. 4.) Best Buy-Amy Poehler annoys Best Buy. Dongle. 5.) Dodge Ram-I've got a soft spot for folksy radio. Anything with Paul Harvey or Garrison Keillor will do it for me.
Honorable Mention: Montana Stain. I liked the commercial, but can't remember the detergent it was trying to sell me.
F*ck Turtleman. That is all.
ReplyDeleteBudweiser wins the AdMeter, so I think Benner wins the pool. Confirmed?
ReplyDeleteSure as hell ain't me!
ReplyDeleteA successful ad has to both get a reaction out of me and keep its product in my mind. So one of my all time favorite ads, cat herding, is out, because I have no idea what it was for. Likewise Bud Black Crown is engraved in my memory, but I have no reason to ever order it. That said, here's the Jordan AdMeter, based on the efficacy of the ads 12 hours later:
ReplyDelete1.) Letterman-I don't care if it was just a throwaway joke or if it wasn't technically a "Super Bowl Ad." It was the only ad to get an audible laugh from me.
2.) Samsung-Odenkirk et al. It wasn't quite "Bob pitches himself a movie," but it worked for me.
3.) Jeep/USO-Not a lot of dry eyes in the house.
4.) Best Buy-Amy Poehler annoys Best Buy. Dongle.
5.) Dodge Ram-I've got a soft spot for folksy radio. Anything with Paul Harvey or Garrison Keillor will do it for me.
Honorable Mention: Montana Stain. I liked the commercial, but can't remember the detergent it was trying to sell me.