What appears, at first blush, to be an exercise in egocentricity, becomes on closer review an earnest attempt by a prominent personality to limit what he regards as the commercial exploitation of his public persona. . . .
Contrary to defendants' position, the court is of the opinion that in the age of mass communication, a celebrity can in fact establish a vested right in the use of only their first name or a surname. There are many celebrities that are so recognized, including Cher, Madonna, Sting and Liza.
Spike TV was set to roll out on Monday, June 16.