Friday, August 13, 2010
EAT PRAY EXPLODE: This weekend at movie theatres is fascinating, because I can't remember a weekend in recent memory when the two films squaring off for #1 are so blatantly gender-focused. There's little to no question in my mind that 80+% of the audience for Eat Pray Love will be women, while 80+% of the audience for The Expendables will be men. (Also interesting is that both seem to be heavily targeting the 30+ demographic rather than teenagers, though Eat Pray Love has been aggressively pushing Ryan Murphy's Glee connection of late.) Add to the calculation the weekend's other major release--Scott Pilgrim--which is pretty blatantly targeted toward under-35s, and you have an interesting combination. What're you seeing? (For me, Scott Pilgrim is top priority, given that Edgar Wright has yet to make a bad film, while Ryan Murphy has yet to make a good one, though Running With Scissors was interesting.)
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