Hustler’s stylebook is similar to others, Althoff said, offering guidance to writers and editors at the magazine on word choice for its readers. Among those at Hustler:In which case, grab a poncho. Related: Sarah D. Bunting, on proofreading for Penthouse.
— blow job vs. blowjob
— porno vs. porn
— phone-sex vs. phone sex
— girl next door vs. girl-next-door
— cover babe vs. coverbabe
In each of these examples, Hustler prefers the latter usage. On occasion, the magazine would update its stylebook. For example, it now uses “hos” rather than “ho’s.”
Indeed, Hustler will bend its style rules on occasion. Althoff said that the magazine prefers “come” as a verb and “cum” as a noun in references to ejaculation. But on the magazine’s cover, it would allow “cum” in either situation to get the attention of potential buyers. “‘Cum’ is going to jump out at consumers,” he said.
Friday, April 20, 2012
THE LONG-AWAITED (BUT TEMPORARY) RETURN OF THE ALOT5MA FRIDAY GRAMMAR RODEO: Eric Althoff, formerly of Larry Flynt's Hustler Magazine, spoke at the 16th National Conference of the American Copy Editors Society, and they, too, have a style guide:
Posted by Adam at 8:05 AM