Friday, December 14, 2007

THINKING OUTSIDE THE ENVELOPE: F/X, apparently eager to prolong the long-overdue retirement of the "box" analogy as a way of distinguishing one's own thinking from boring, rote, uncreative adherence to convention (conventions like using "box" analogies, for example), has adopted a shiny new stupid promotional campaign: There Is No Box.

Leaving aside the fact that, as our children all know, it's not a box, the FX World is a cold and uninviting place. Witness a typical Saturday in this dystopia: You wake up and tap a barrel of Special K for breakfast over the newspaper, where you read that Justin Timberlake and Andy Samberg have been arrested for indecency. You drive down to your local big-pile store, where you buy some gifts, including the Wire: Season 4 bagged set. In the afternoon, you spend some quality time reading to your kids, puzzling over the enduring appeal of a story about a behatted feline who unseals a burlap sack to release the bloodied and exhausted Thing One and the wet carcass of Thing Two. After making a coinpurse of Annie's Organic Arthuroni Mac + Cheese for the kids and tucking them in for the night, you settle down with a sack of Franzia for the Mayweather-Hatton slapping match. Ah, slapping -- the sweet science.

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