THE THROWING OF THE THINGS AT THE MARKETING OF THE TIE-INS TO THE PASSION OF THE CHRIST: Or maybe it should be "PUTTING THE 'MASS' BACK IN MASS PROMOTION". I dunno. You pick.
Whether or not you think this movie is an unfortunate modern reiteration of a uniquely anti-semitic variety of Christian storytelling (Safire: Likely, yes. Ebert: Likely, no.), and no matter how you feel about the fact that its violence makes Starship Troopers look like a children's cartoon (and really, Starship Troopers was a children's cartoon), I think you'll have to admit that this right here is pretty messed-up.
I'm not even sure what to call it. Productsthelytizing, maybe?
The appeal of the crucifixion-nail necklaces for the whole grunge-metal set is intentional, yes? No doubt shrewdly calculated. But is the fact that the "witness cards" remind me of Magic The Gathering similarly deliberate? Is there a collectible cardgame in the offing? Action figures? I want action figures.
Or maybe a Burger King of Kings Kids Meal. . .
No comments:
Post a Comment