AW-LAY EEK-GAY INUTE-MAY: Unless you're a trademark lawyer, you probably don't know about the rule of "immoral or scandalous" trademarks. Under U.S. law, something with immoral or scandalous content is not susceptible to trademark protection, which has led to amusing opinions in the area of phone sex--In re Boulevard Entertainment, Inc., 334 F.3d 1336 (Fed. Cir. 2003). But apparently Pig Latin gets you around the issue, as witnessed by the Trademark Trial and Appeal Board discussed here, finding the mark UCK-FAY perfectly acceptable for registration in connection with use on clothing.
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