Tuesday, October 28, 2008
ALL YOUR BASE ARE BELONG TO CHUCK: Product placement of the year (so far?) goes to last night's Chuck, where Chuck and Morgan joke about how uncool the Zune is before grabbing Morgan's iPod. If your whole campaign is about making your product cool and your whole problem is how cool your dominant competitor is perceived to be, that kind of a quick, knowing, cutting, and irrefutable dig on television can be devastating.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment