WHY THE FACE? I probably shouldn't criticize any law firm's marketing decisions -- I am married, after all, to an attorney whose firm embraced Samuel L. Jackson's favorite epithet and exclamation as its nickname and trademark -- but look at Watt Tieder Hoffar & Fitzgerald's logo. My first thought was that it sad "WTF" instead of "WTHF," so why try to camouflage the H? My second thought was "is that a gallows"? Somehow I think that "what the fuck - gallows?" isn't what they were going for.