ALOTT5MA PIZZA ECONOMICS DESK: Occasional commenter Ted noted on Facebook this morning that he wondered just how much of Pizza Hut's revenue comes from folks who, about every three years, basically say "fuck it, I guess we're stuck with Pizza Hut." I'm guessing it's well north of 10%.
If Tp - the mean time between when someone will order Pizza Hut based strictly out of desperation -for a given household in America is 1,000 days, and there are about 120M households in America, you've got a daily orders arising from sheer soul-resigning Calvinist predetermination of, say, $1M a day ($8 customer/order/day). So $365MM. Yum Brands revenue in 2013 was $11.3 billion. As a lot of revenue for Yum is overseas and Pizza Hut is just one of there three big brands, this sort of pizza ordering is clearly well in excess of 10% of their American revenue stream.
So, who has that job? Who is in charge trying to drop Tp from 1,000 days to 750?